Services
It's all about customization - DoJo isn't going to offer you a cookie-cutter strategy. Instead, we'll take a look at your goals and resources to come up with a plan that is specific to your institution. To meet your goals, Dojo offers a variety of services, the most popular of which are described below. Complete the request for proposal questionnaire to receive a customized proposal outlining the recommended services for your institution.
DoJo is committed to offering the highest quality service at an affordable price. Your custom proposal will include a quote that can be scaled based on the size and scope of the project.
Custom Web Strategy Plans
You want to utilize the web in your marketing efforts but aren't sure where to start. A custom web strategy plan will provide you with a roadmap and expert guidance, based on your goals, resources and budget.
E-Communications Audit
Geared towards schools who have already begun integrating electronic communications into their marketing plan, a communications audit will evaluate your current marketing efforts, how it fits into your overall strategy based on your goals and offer recommendations for moving forward. The E-Communications Audit can be scaled to include only specific portions of your plan (i.e. just your email marketing strategy) or can be all-encompassing.
Blogs as a Marketing Tool
From student blogs to institutional marketing sites, Dojo will help you to set up your blogs (including custom Wordpess theme design), and teach you how to manage a blogging program that will advance your institutional goals.
Website Evaluation
A solid website is the backbone of any electronic communications plan. Get an honest assessment of the current state of your website. This evaluation will provide you with written documentation about the strengths and weaknesses of your site, a comparison with your top five competitors, an analysis of it's design, architecture and usability, and offer recommendations for making your website as effective as possible.
Email Template Creation
Email template creation is more science than art, and most schools would be surprised to learn that their email templates don't work across all of the popular email clients (Gmail, Yahoo, etc.). Have DoJo evaluate your current email templates and, if necessary, create new templates guaranteed to work.
Project-Specific Consulting
From website redesigns to social media strategy, get an outside perspective and recommendations on specific web projects your institution is undertaking.
On-Call Guidance
Get your questions answered by an expert on an on-going basis. On-call guidance can also be useful to demonstrate the strength of your ideas to others inside your institution who need convincing - an outside voice can sometimes make all the difference.
