About DoJo
Goal-Driven Web Strategy
Many schools use technology for the sake of saying they're using technology, but couldn't tell you if their strategy is effective. DoJo rejects that mentality, contending that all marketing and web strategy should be based on institutional business goals and be tracked for success.
What are business goals? Whatever your institution wants to achieve from a strategic objective. Are you looking to bring in more applications for your incoming class? Reduce the amount of students who pay their deposit but don't enroll? Bring in more donations or create a more engaged alumni population? A goal-driven web strategy starts with objectives such as these and then looks to technology for a way to achieve them. That could mean re-evaluating your website, enhancing your email marketing plan, or incorporating blogs, chats, video and social media into your strategy. There is no magic bullet and every school (and audience) is different. DoJo will create a customized plan for your school based on what you want to achieve, your budget and resources.
But it doesn't stop with creating a web plan. One of the great things about the web is that you can track everything and gain instant feedback on your tactics. DoJo will work with you every step of the way to implement your custom plan, track outcomes, interpret results and refine your strategy accordingly.
Find out more. Request a proposal today »
Commitment to Affordability
In these tough economic times, smart schools will be transitioning some of their print strategy to the web. But most will need outside help to get started - and that help shouldn't come with a minimum consulting buy-in of $10,000 or more. DoJo is committed to operating as efficiently as possible to provide clients with the highest quality web strategy at an affordable price. Your custom proposal will include an estimate for what it will take to get started and we will work together to make sure you are getting the most bang for your buck.
Philosophy
- Marketing is most effective when it's based in achieving quantifiable goals, using time-tested principles.
- Marketing doesn't have to be expensive to be effective
- Innovation is essential. Stop looking at what other schools are doing. Instead, look at the needs of your audience and utilize technology in a way that makes sense to meet those needs.
- The more proactive you are in planning your web strategy, the more successful it will be.
- The web is not just a tool for younger generations - if used strategically it's an effective medium for all age groups.
- It's all about creating value for your audience - they are in control.
- All marketing initiatives should be tracked to assess success. This allows them to be refined and improved upon to garner maximum return on investment.
President and Principal Consultant
DoJo Web Strategy is the brainchild of Karlyn Morissette, a higher education e-marketing strategist and thought leader. Find out more about Karlyn »
